Creating iOS apps begins with clarity about the audience, the task the app should accomplish, and which scenario needs to be solved in the first release. A solid discovery phase helps define the MVP scope, select the appropriate architecture, and skip features that seem impressive on paper but don't enhance real usage.

After the foundation is in place, attention moves to interface behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.